Business cases

Airline Company

Plan: Enterprise plan

Airline company with hundreds of destinations.

Needs

They had 2 issues :

  • - Be sure to have the right price in their Google Ads.
  • - Advertise only for the destinations on which the booking rate is under a certain level.

Solution

They plugged their business data feed and their Google Ads account on Dynamads, then they created 2 rules :

  • - Update from the feed the minimum price for the destination and push it on the Google Ads account via the Ad Parameters.
  • - They added in the feed a special notation to qualify the booking rate on the next 2 months. Then we used this notation to activate or deactivate the campaigns linked to this destination automatically.

Results

Quality Score
With changing the minimum price in the Ad Parameters, DynamAds doesn’t change the ad on Google Ads and we don’t impact the Quality Score of the Ad. The result is a better Quality score and a better Cost per Click… and better ROI.

Number of changes each day
DynamAds can handle a large number of changes (thousands of changes of price, availabilty each day) that an account manager can’t do manually. The result is the quality of the ad : The customer is sure that only the destination with availability in the next days are displayed and that the best prices are always displayed.



Wine Seller

Plan: Enterprise plan

Online Wine seller with five hundreds brands in various year, colors and bottle size.

Needs

They had 2 issues :

  • - Be sure to advertise “on stock” products on their Google Ads.
  • - Be able to create automatically new Ad Groups and Ads from their product feed.

Solution

They plugged their product feed and their Google Ads account on DynamAds, then they created 2 rules :

  • - Deactivate all Ads for the products with no stock.
  • - Configure Ads creation based on bottle size, year, name of wine, appelation, color, ...

Results

As they have a wide range of products (year, wine, color, …) it was difficult to be sure to have only campaigns with stock running. With DynamAds whenever the stock is equal to zero, the campaigns are automatically paused.

According to the quality of the product feed, DynamAds was able to create automatically new campaigns (ads + keyword) on Google Ads. The client is sure to have all is products advertised online.



Agency

Plan: Enterprise plan

Web agency with several account managers handling various e-merchant and hundreds thousand of products.

Needs

This agency has a lot of clients with wide range of products and changing feeds.
The client want always updated campaigns (that’s why they pay the agency) in term of creation and activation.
They run a lot of Google accounts and they don’t want to lose time switching from an account to another.

Solution

They plugged all their Google Ads account on DynamAds and the product feed of their clients.
Then they created access to the different account manager regarding the account they were managing.

Then they created rules to :

  • - Create campaigns for new products (ads + keyword).
  • - Update the Ad Parameters of the ads directly from the product feed (price and stock).
  • - Automatically activate and deactivate campaigns according to the stocks of the client.

Results

Support / service
They saved time in managing the client : less time on the customer requests (creation of new campaigns, pausing some out of stock products, …).

When an account manager is on holiday, the service is delivered.

Quality
The customer are satisfied because the campaigns are updated.
With the Landing Page Quality Checker, they don’t send traffic to bad quality pages.
With the ad param feature they can make changes in the ads without impacting the Quality Score.
All those Results improved the ROI of the client.



Web-Merchant

Plan: Free plan

E-Merchant with a catalog of 300 products

Needs

Web merchant with a small team and no budget to pay an agency.
They wanted to advertise on Google Shopping and Google Ads and be sure to advertise in stock products.

Solution

With DynamAds, they plugged their product feed.


They could easily create campaigns from the product feed.

They managed out og stock products on their products campaigns: if a stock becomes too low then the campaign will automatically be paused.

Results

They created Google Ads account within few clicks. Once they set up the rules they are sure to advertise only the right products.
As they are adding new range of product, they are going to sign for a Starter plan.